As is the way at Vogue, the August issue brings with it our first proper look at the season to come. Idling at the crossroads of trepidation and freedom, the urge to go out, the desire to dress up, to look ahead to autumn and imagine a life built on the alluring combination of plans and spontaneity once again, are all strong. But perhaps our feelings remain a little tempered by recent experience, too. Certainly, it is a more carefree life we crave, but one that allows our increasingly mindful ways of engaging with fashion to flourish.?
So it is only fitting that this issue is all about an important style concept: the key look. With many of us having stepped off the treadmill of “normal” life for a time, as we consider our fashion choices for the months ahead, enthusiasm and discernment are important watchwords. You’re in good hands. You will find the first edits of the coming season’s definitive looks from the leading houses and designers. Whether you’re drawn to newly refined elegance, or prefer a liberated ease, our editors present fashion’s road map for the months to come.?
The emphasis is on quality – something that Gabriela Hearst understands instinctively. Newly arrived as artistic director at Chloé, she talks to Sarah Harris about her plans for the French house and why sustainability will sit at the core of all she does. Switching cotton linings to linen, streamlining the production of handbag hardware, removing energy-sucking digital screens from the retail experience, and using four times as much sustainable material in her soon-to-launch
debut collection as the label’s previous output, she’s made a great start.