Fashion Trends

Fruity Hues Are The Fashion Crowd’s New Source Of Vitamin C

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Instagram: @Emilisindlev

Move over millennial pink, this summer is all about vitamin-packed berry brights. Citrusy, look-at-me shades are everywhere, with the It-girls championing fruit bowl hues from tangerine and raspberry pink to cherry red and yellow.?

Rihanna wearing full-look Supriya Lele autumn/winter 2021 with Amina Muaddi camo pumps.


Rihanna has sought out a sartorial health kick from apple green. A silky shirt from Supriya Lele’s autumn/winter 2021 collection provided her with a zesty hit back in June, while a month earlier she paired embossed leather Martine Rose trousers – in the very same fruity hue – with a grape-coloured vest and crochet Memorial Day hat.?

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Hailey Bieber is likewise living in juicy colours. She packed a case-full of vibrant new season buys for a recent trip to Greece, including a breezy orange shirt from Frankie Shop’s Lui range, a halterneck dress from Adika Boldsky, violet Double Rainbouu boxer shorts and a matching Triangl bikini. Before she hit Mykonos, Bieber had enjoyed a mini break in Paris, where she switched between colour pop Bottega Pouch bags – one in grape, another in orange – and paired purple pieces from The Attico and Raf Simons.

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Elsewhere, supermodels Elsa Hosk and Alessandra Ambrosio have been wearing zingy orange. Hosk declared her love for the shade on Instagram in a printed cropped polo top and a faux leather jumpsuit from Rowen Rose. Ambrosio, meanwhile, was recently spied out and about in LA wearing Le Jean cut-offs with a tank top, Bottega’s Stretch mules and a vibrant orange blazer.?

Hailey Bieber packed numerous bright buys for her recent trip to Paris, including a purple sweater vest from Raf Simons and a mini skirt from The Attico.

Marc Piasecki

British Vogue’s August 2021 cover star Margot Robbie is also on board with the trend. Robbie wore cherry-red suiting by The Andamane to promote The Suicide Squad, a colourful U-turn from her usual monochrome Chanel dress code. ?

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Influencers including Tamu McPherson, Camille Charrière, Emili Sindlev and Ellie Delphine have all embraced fruity hues. Pernille Teisb?k has introduced bright orange buys from Frankie Shop and Prada into her pared-back, neutral wardrobe, while fellow Scandi girl Emili Sindlev has been wearing pink and orange pieces from Jacquemus’s collaboration with MyTheresa. ?

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Shop Vogue’s edit of juicy buys, below.

Arch4 ribbed organic cashmere midi dress, £495, available at

Bottega Veneta purple Pouch bag, £2,090, available at

Supriya Lele silk midi dress, £830, available at

Frankie Shop “Lui” boxer shorts, £79, available at

Reformation linen mini dress, £220, available at

Loewe knotted leather sandals, £475, available at